SEO roadmap template (six months)

A six-month SEO roadmap template: monthly themes, prioritised initiatives with owners and effort, dependencies, and the numbers that prove progress.

How to use it: agree the roadmap with the client once, then link to it from every monthly report. When priorities change, edit this page rather than sending a new one. Version history keeps the old plan.

Example roadmap: Ledgerline, October 2026 – March 2027. Prepared for Ledgerline, a fictional accounting software company, after the Q3 review.

What this roadmap is for#

Grow organic trial sign-ups from about 430 a month to 650 by March 2027. Most of the growth has to come from non-branded searches: payroll (launching November), year-end tax deadlines, and comparisons with the two largest competitors.

Month by month#

Month	Theme	Main deliverables
October	Payroll groundwork	Keyword map for payroll; 4 payroll pages drafted
November	Payroll launch	8 payroll pages live with the product launch; internal links from 20 guides
December	Year-end demand	1099 and tax-deadline pages refreshed; deadline calendar
January	Tax season	Monitor and update deadline content; comparison page refresh
February	Conversion	Pricing-first tests on the nonprofit and contractor pages
March	Review and next plan	Six-month review; roadmap for April–September

Initiatives#

Initiative	Impact	Effort	Owner	Target month
Payroll content cluster (8 pages)	High	High	Agency writes; product team reviews	Nov
Internal links from guides to product pages	Medium	Low	Agency	Nov
Year-end tax content refresh	High	Medium	Agency	Dec
Comparison pages refresh (pricing tables)	High	Low	Agency	Jan
Nonprofit page pricing-first test	Medium	Medium	Agency + Ledgerline design	Feb
Link building: accounting associations	Medium	High	Agency	Ongoing

Dependencies#

Payroll pages need the final plan names and prices by 20 October.
The pricing tests need a designer for about two days in February.
Any change to the product's URL structure must be shared four weeks ahead so redirects can be planned.

How we'll know it's working#

Measure	Now	March 2027 target
Organic trial sign-ups per month	~430	650
Non-branded share of organic clicks	64%	70%
Payroll keywords in the top ten	0	10 of 25
Sign-up rate from organic	2.7%	3.0%

Progress against this table appears in every monthly report.

What's deliberately not in this plan#

A blog redesign. The current layout converts well and isn't holding rankings back.
International pages. Worth revisiting when the UK launch date is set.