Local SEO report template (Google Business Profile and map pack)

A local SEO report template for businesses that win customers on Google Maps: profile actions, map pack rankings, reviews and citations, with an example.

How to use it: make a copy and replace the example with your client's Google Business Profile performance export and your rank tracker's grid results. Keep the "What this means" lines: they are what the owner actually reads.

Example report: Cedar & Sage Dental, August 2026. Prepared 4 September 2026 for Cedar & Sage Dental in Austin, a fictional client. Sources: Google Business Profile, a 49-point local rank grid over a 3-mile radius, Search Console.

Summary#

The profile drove 214 calls in August, up 14% on July (188).
Cedar & Sage now shows in the top three of the map pack for "dentist near me" across 31 of 49 grid points, up from 24.
18 new reviews came in at an average of 4.8 stars, and every one got a reply within two days.
Direction requests dipped slightly (96 from 101). The Burnet Road closure explains most of it.

Google Business Profile actions#

Action	August	July	Change
Calls	214	188	+14%
Website clicks	311	262	+19%
Direction requests	96	101	-5%
Booking link clicks	58	41	+41%

What this means: more people are choosing to call or book straight from the listing. The booking link, added in July, is the fastest-growing action.

Map pack rankings#

Average rank across a 49-point grid centred on the practice. Lower is better; 1–3 means the practice shows in the map pack.

Keyword	August avg rank	July avg rank	Top-3 points (of 49)
dentist near me	2.9	3.6	31
emergency dentist austin	4.1	5.0	22
teeth whitening austin	3.4	3.5	27
dental implants austin	7.8	8.2	6
pediatric dentist austin	5.5	5.1	15

Implants remain the weak spot. The profile doesn't list implants as a service, and the website page is thin. Both are on September's list.

Reviews#

	August	July
New reviews	18	11
Average rating (new)	4.8	4.6
Replied within 48 hours	18 of 18	9 of 11
Total reviews	412	394

Two reviews mentioned wait times. Both got a reply that named the new online check-in.

Citations and listings#

Corrected the phone number on Yelp and Bing Places, which still showed the old front-desk line.
Removed a duplicate listing from the 2019 practice name.
46 of 50 tracked directories now match name, address and phone exactly.

Next month#

Add "Dental implants" as a service on the profile with a description and price range, and rebuild the implants page.
Post twice a week on the profile, alternating offers and before-and-after photos.
Fix the four remaining directory mismatches.
Keep the 48-hour review reply standard.

About this report#

Profile actions come from the Google Business Profile performance report. Map rankings are the average across a 49-point grid, checked on the first Monday of each month from the same device settings.